So, I have noticed that suddenly, with not formal announcements, everyone is going green. I haven't seen An Inconvenient Truth being forced on us by all the local cable channels, the president hasn't been holding any press conferences on the issue (as far as I know) and there haven't been in major protest in the name of clean air.
I have, however, been witnessing commercial after commercial on going green and what companies are doing to make less of an impact on the environment. And you know what? I think that this strategy is going to work a lot better than Al Gore ranting on about the Aral Sea and how everything is melting and how the polar bears are drowning. Not to say that those things aren't important, because they are. But I think as a society, we like to make our own decisions when there are options. Telling us about global warming and how bad it is, well we got worried, but not enough to really want to do anything about it. But it's an important topic, and I feel as though we finally are listening and are doing something about it. And society is finally starting to recognize the cause and hop on board.
The other day I was cleaning my room when a commercial for Windex came on. At first I wasn't really paying attention because, well, it's Windex. But about 1/3 into the commercial I realized that the man who had been talking, was still talking. So I started listening to the commercial and I was surprised (and proud) to hear that the guy was a CEO for Windex and was discussing the various renewable energy sources Windex factories uses around the globe. Then, just three days ago, Reynolds Wrap had a commercial about them going green as well, and are now using recycles aluminum. And all I could think about, was how amazing I thought it was, and what an interesting way to get the public involved. So many people buy and use the products. Not only was it an amazing marketing scheme to get people concerned about the environment to buy their products over their competitors, but it also informed the world about their sustainable efforts. It's a win-win situation.
Haha. Marketing yourself in such a light will help boost sales without a doubt!
I have, however, been witnessing commercial after commercial on going green and what companies are doing to make less of an impact on the environment. And you know what? I think that this strategy is going to work a lot better than Al Gore ranting on about the Aral Sea and how everything is melting and how the polar bears are drowning. Not to say that those things aren't important, because they are. But I think as a society, we like to make our own decisions when there are options. Telling us about global warming and how bad it is, well we got worried, but not enough to really want to do anything about it. But it's an important topic, and I feel as though we finally are listening and are doing something about it. And society is finally starting to recognize the cause and hop on board.
The other day I was cleaning my room when a commercial for Windex came on. At first I wasn't really paying attention because, well, it's Windex. But about 1/3 into the commercial I realized that the man who had been talking, was still talking. So I started listening to the commercial and I was surprised (and proud) to hear that the guy was a CEO for Windex and was discussing the various renewable energy sources Windex factories uses around the globe. Then, just three days ago, Reynolds Wrap had a commercial about them going green as well, and are now using recycles aluminum. And all I could think about, was how amazing I thought it was, and what an interesting way to get the public involved. So many people buy and use the products. Not only was it an amazing marketing scheme to get people concerned about the environment to buy their products over their competitors, but it also informed the world about their sustainable efforts. It's a win-win situation.
Haha. Marketing yourself in such a light will help boost sales without a doubt!
