So, I have noticed that suddenly, with not formal announcements, everyone is going green. I haven't seen An Inconvenient Truth being forced on us by all the local cable channels, the president hasn't been holding any press conferences on the issue (as far as I know) and there haven't been in major protest in the name of clean air.
I have, however, been witnessing commercial after commercial on going green and what companies are doing to make less of an impact on the environment. And you know what? I think that this strategy is going to work a lot better than Al Gore ranting on about the Aral Sea and how everything is melting and how the polar bears are drowning. Not to say that those things aren't important, because they are. But I think as a society, we like to make our own decisions when there are options. Telling us about global warming and how bad it is, well we got worried, but not enough to really want to do anything about it. But it's an important topic, and I feel as though we finally are listening and are doing something about it. And society is finally starting to recognize the cause and hop on board.
The other day I was cleaning my room when a commercial for Windex came on. At first I wasn't really paying attention because, well, it's Windex. But about 1/3 into the commercial I realized that the man who had been talking, was still talking. So I started listening to the commercial and I was surprised (and proud) to hear that the guy was a CEO for Windex and was discussing the various renewable energy sources Windex factories uses around the globe. Then, just three days ago, Reynolds Wrap had a commercial about them going green as well, and are now using recycles aluminum. And all I could think about, was how amazing I thought it was, and what an interesting way to get the public involved. So many people buy and use the products. Not only was it an amazing marketing scheme to get people concerned about the environment to buy their products over their competitors, but it also informed the world about their sustainable efforts. It's a win-win situation.
Haha. Marketing yourself in such a light will help boost sales without a doubt!
I have, however, been witnessing commercial after commercial on going green and what companies are doing to make less of an impact on the environment. And you know what? I think that this strategy is going to work a lot better than Al Gore ranting on about the Aral Sea and how everything is melting and how the polar bears are drowning. Not to say that those things aren't important, because they are. But I think as a society, we like to make our own decisions when there are options. Telling us about global warming and how bad it is, well we got worried, but not enough to really want to do anything about it. But it's an important topic, and I feel as though we finally are listening and are doing something about it. And society is finally starting to recognize the cause and hop on board.
The other day I was cleaning my room when a commercial for Windex came on. At first I wasn't really paying attention because, well, it's Windex. But about 1/3 into the commercial I realized that the man who had been talking, was still talking. So I started listening to the commercial and I was surprised (and proud) to hear that the guy was a CEO for Windex and was discussing the various renewable energy sources Windex factories uses around the globe. Then, just three days ago, Reynolds Wrap had a commercial about them going green as well, and are now using recycles aluminum. And all I could think about, was how amazing I thought it was, and what an interesting way to get the public involved. So many people buy and use the products. Not only was it an amazing marketing scheme to get people concerned about the environment to buy their products over their competitors, but it also informed the world about their sustainable efforts. It's a win-win situation.
Haha. Marketing yourself in such a light will help boost sales without a doubt!
This "going green" stuff has been going on for a long time. It wasnt until most recently when movies and documentaries on the environment, that companies start to advertise this. It does give them an edge, especially with customers and clients who support the cause.
ReplyDeleteyeah I get what you're saying. Hearing Al Gore talk does not get me excited about going green but seeing little things here and there and being given the options on what we can do in our every lives to help makes me want to go green.. what's there to lose?
ReplyDeleteI think this is because people are generally aware of global warming. People can't escape hearing about. Now it is all about going Green and telling people ways in which they can actively contribute to "saving" the planet. It is encouraging to see less propaganda about global warming and more ways in which we can actually do something about it.
ReplyDeleteI remember seeing An Inconvenient Truth a couple years back and thinking about how scary global warming was, but not really knowing what I could do as an individual to help the fight against it (and just other environmental issues in general). But now with all of these "green" products coming out, I feel like it is a lot easier to feel like we all can contribute, even if it is on a smaller scale.
ReplyDeleteit is as if saying you are going green is way more important than actually helping the environment. The commercials are expensive and not exactly helping the environment.
ReplyDeleteI think that yes, a lot of companies are going green, but also a lot are doing as little as possible to sell the notion of going green. For the companies who are actually doing something, I think it's a great and beneficial new fad in America, and it seems to be working.
ReplyDeleteIt's great when companies decide to do this. Anything that they are doing to help the environment is a good thing, and advertising about it helps them and also can put pressure on other companies to also "go green".
ReplyDelete